If you want to be an Internet marketer you must have a website. If you plan to be an Internet marketer and want to make serious money you must have a website. Marketing ploys saying No Website Required is a very smart marketing phase. There are some techniques that dont require a website, but if you had a website the techniques would work a lot better.
If you are new to Internet marketing building a website might sound formidable. You dont have to have to build a website that is equivalent to the website of a large company. To start off you need a 1 or 2 page website. There are plenty of free sources on the Internet about the basics of html and web editors. Once you have completed your website you can apply the Japanese philosophy of Kaizen. This philosophy was used by Japanese business to dominate many industries throughout the 80s. Kaizen works by improving everything a little bit at a time. If you can make one aspect of your website a little better and then something else a little bit better then your entire internet marketing process becomes better. If you are a beginner you can make continual small improvements as you learn more about marketing and about website creation. If you are already an experienced marketer you can still you the same process.
When you have a business online you can do something every week to increase profits. If you learn something new that makes more money you can implement this on your website to improve the website. If the change makes you more money or brings more visitors to your website you can keep the change. If the change hurts your website you can undo the change. Continual small improvements in the Kaizen way lead eventually to great results.
Once you have a website there are two ways to increase profits. The first way is to get more visitors to your site. The second is to increase the sales per visitor (spv) rate. Your website made $1000 in one week and 200 people visited the website that week. The spv would be $1000/200 = 5 dollars per visitor. The spv is a good number to know because it gives a benchmark for you to look at. You can add content to your website or try different versions of your website. After 1 or 2 weeks you can measure your spv again. The spv number will tell you if your changes are beneficial or not. If the changes are not beneficial then you can undo the changes. It is not enough to simply measure the amount of visitors to your site. The spv gives you a benchmark measurement that you can aim to constantly improve. Bring more visitors to your site and increasing your sales per visitor your website will have increased profits.
The most important thing to put on website is an autoresponder. In fact a marketing website should not go live to the Internet without an autoresponder. An autoresponder is an account that manages your database of potential customers. On your website you should have a form that allows people to enter their email addresses. The autoresponder records the name and email of people who have entered their details. The autoresponder can be programmed to send emails to the list of people on your database.
If people visit your website for the first time most will not buy the product you are selling. If they sign up to your list you can send them plenty of free information like an ebook about your product or a free mini course 2-10 emails long that gives them valuable tips or info that get people excited about your website. These emails send people back to your website. The second time they visit your website they are more likely to buy your product. You can keep sending email to the people on your list until they buy the product. That is why having the autoresponder is so powerful. Most people will not buy something the first time they visit the site. If you keep sending people back to your website by the use of autoresponder emails they have more time to become familiar with the product. They are then more likely to buy the product. Building a list of potential buyers with the aid of an autoresponder is extremely powerful way to make money online.
A website with an autoresponder attached is the first thing you should do when starting Internet marketing. Even if you are a beginner you can constantly make small improvements to your website to improve it. Calculating the sales per visitor (spv) is a great benchmark to analyze the effect of any changes you make to your website. To increase the money you make from your website increase the amount of visitors to your website and increase the sales per visitor. To get started in Internet marketing action is needed. As you learn more about Internet marketing implement changes to your website and marketing process to increase profits. Even if you are an experienced marketer it is good to always measure the results of any action you take online. Remember action and enthusiasm will boost the results of any Internet marketing you undertake. |
