Viral marketing strategies are marketing techniques which once implemented take on a life of their own, they continually expand their reach across cyberspace drawing more customers and their cash into your net. They can spread like wildfire from place to place, luring, enticing and pre-selling prospective customers before they even reach your site. Viral marketing strategies are so powerful that whole ebooks and courses have been written on how to implement and use such techniques to squeeze the most out of them. As once set up correctly you may never need to pay for advertising again So what types of techniques work? Well as I said there have been book written on the subject, so here's a quick run down of a few techniques which I've used to help create steady streams of traffic to my websites. Writing and submitting articles such as this is a great technique for getting more links back to your site and for drawing in more visitors, as people publish them in ezines, on their blogs and websites and you'll find them popping up all over the place. If you go to Google and type in "How to profit from your home business blog" you'll find about 9,290 listings of that article which I wrote a while backit's also the most popular download at contentdesk.com with over 4200 downloads last time I checked. So if you're not regularly writing and submitting articles, why not? Power tip: Make your article viral, by adding at the end something like this to encourage distribution: "(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and biography must remain in the article.)" Putting together and distributing viral ebooks is another strategy I've used with good results. The key is to make them 'brandible' so that consumers can brand the ebook with their own affiliate links, this gives them an incentive to pass them on and on. A few places you can give these away are, to your customers, website visitors or in article/forum signatures. Have a look at my resource box for an awesome free viral ebook which is like nothing you'll have ever seen. These are two strategies you can implement straight away. Other viral marketing techniques you could use are: -Creating and distribution podcasts on your niche; turn your articles in to podcasts and you'll add a new stream of visitors to your site, don't forget to submit them to podcast directories. -Create viral videos and submit them to google video, ifilm and other video related websites. Done properly, these are a very effective strategy. -Add refer-a-friend scripts to your site, these are freely available just do an internet search, I've used "Spread The Word" which is a good free script. If you give away an incentive for referring friends (e.g. viral ebook) you can really enhance the effect of this strategy. There are many more viral marketing techniques that you could use, focus on one at a time and keep working until you get the results you want. Decide now to take action and take your business to the next level. (Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article.) By Ian Canaway |
