Ancient Olympians were hoop jumpers. Making their way to Olympic gold by getting through the hoops to find success at the top. An online marketer works quite the same way, we often refer to our accomplishments as online Olympics. We manage to get past the official marketing Olympics on a daily basis by using Special Olympic Marketing Tools.

Marketing Guru, Jan Verhoeff, takes this process one step further by breaking the mold for Olympic Gold. 7 through the Hoops Gymnastics you can use to step up your marketing presence through the World Wide Olympics.

1. Keyword affiliations. How often do you think in keywords that are popular at the moment and forget them a few months later? When a keyword opens up a new market that spells success. Are you using that opportunity or letting it slide on by?

2. Gold line marketing. Does your product seek out successful achievers? Do you present your product as if you are a top achiever? Everyone wants the Gold wrap your product in a shiny wrapper and present it well.

3. Historic repetitions. History repeats itself. Do you follow a prescribed method of marketing that works, or are you constantly recreating the wheel? When it works use it. Duplication is a method that works. Just duplicate it better.

4. Specialized techniques. Are you working the broad line, or have you determined your specialty? Get your package together in the same box a single niche market wrapped up for gold.

5. Competitive style. How do you greet your competitor? Is he your friend and neighbor? Can you invite him to a challenge and stay in the game? Know your competitor and stay in tune with what is winning.

6. Ethical compliance. Play by the rules. Nobody likes a cheater. When your product is the best, your service is top grade; you dont have to cheat to get to the Gold. Maintain your integrity on the playing field.

7. Go for the Gold. Nothing says first class better than being the best at what you do. When you know youre good, say it. Be willing to prove it stand up and accept the awards you earn and announce your arrival at the top. Share your knowledge and accomplishments.

So, what exactly is Olympic Gold? Well, Olympic Gold is that top of the heap feeling of knowing youve accomplished something great, leading the heard to achievement, and knowing that youre big enough to reach out and help someone else follow in your footsteps. Once you reach the top, dont forget who you were before you got there.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com