The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.

When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.

The front should motivate your customer to turn it around and see what you are offering or what you can do for them.

The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, by email, by snail mail. If you have a website be sure you mention it here.

Remember you need to take a limited amount of space and address the main concerns that your customers have or to delineate what you are selling and its advantages. Give your customers reasons to contact you. For example, you have a solution to their problems, and remember make it easy for them to contact you.

Address their concerns rather than tooting your own horn, you can do that in your follow-up. Your postcard is not the place to discuss you, but what you have to offer to your customer, or how you can help your customer. You need to have a unique selling point (USP).

You can expand the limited amount of space on post cards by using certain fonts and typefaces. Just be sure that they are readable to everyone. Remember, people over 40 start having a hard time seeing all that tiny print.

So start making post cards a part of your marketing campaign. You can also use them to announce a seminar, extend an invitation to your new website, make an announcement (new product, new store location), etc. I am sure if you brainstorm you can think of a myriad of ways you can use postcards.

Copyright 2003 DeFiore Enterprises

Sue And Chuck DeFiore

Chuck and Sue DeFiore are the founders and principals of DeFiore Enterprises. DeFiore Enterprises is comprised of the following divisions: Home Business Consulting, Real Estate Investments, Publishing and Coaching.

Chuck and Sue DeFiore are investors, consultants, and coach/mentors. They specialize in two areas. The first, a niche of Creative Real Estate known as Lease Purchasing; the other, in the establishment of home-based businesses. Through their consultations and investments in Lease Purchasing, they help sellers move their property in 30 days or less; and help buyers get into their dream home today, that they can buy tomorrow. Chuck and Sue are active both locally and nationally.

They are the authors of "Who Makes It Happen, We Do: Back On The Road To Success With Creative Real Estate", and "The Anatomy Of The Deal Series: The Co-Operative Strategy: How You Can Generate Quick Cash Flow In The Creative Real Estate Niche Of Lease Purchasing" and "The Anatomy Of The Deal: Consulting Your Way To A Six Figure Income In Creative Real Estate".

They have published numerous articles on lease purchasing and have five extraordinary manuals, considered to be the most complete in the industry. In addition, they have produced tapes sets on Lease Purchasing, Home-Based Businesses and their extraordinary Expert Tape Series.

They have developed a revolutionary coaching program. The Partnering For Your Success coaching program is geared towards those folks who want or need to change their financial situation. This is a unique program where you work with Chuck and Sue for one full year. It has a low initial cost and together they share in your success.

They are renowned innovators for the home-based business market, through their newsletter, Home Business Solutions, and their support group. They have coached individuals in business start up and all facets of home office development.

They have written numerous articles on operating a home-based business, and have been written about in New Business Opportunities Magazine, Small Business Opportunities Magazine and Income Opportunities Magazine to mention a few.

Chuck and Sue’s motto is "Who Makes It Happen, We Do"

The DeFiore’s currently reside in Fresno, CA where they operate a successful Lease Purchasing and consulting business.