If you have a service business, sell information, or want to boost your subscription rates, here are some fantastic strategies you can start using right away. "Help people, don't sell people": Realize that visitors are looking for information and are not necessarily ready to buy right away, focus on creating credibility and offering tons of value, through free courses, e-mail newsletters, and other "sticky" features, like discussion boards and regular chat sessions. By offering this wealth of free information, you earn the trust of subscribers and makes them feel comfortable buying from you. Keep in touch with your visitors: Sending out free courses as daily e-mails over the space of a week or more is a great way of keeping in touch with your visitors and building a relationship. If you have any information that lends itself to a daily or weekly "lesson," experiment with offering it to your existing subscribers and new visitors. By using this technique, you can turn your subscibers into paying customers! Capture more information by offering more value: Collect names and e-mails for your general newsletter, and then much more detailed demographic information from those subscribers who request a specific product. This is a smart approach, since a one-step form asking tons of questions would likely scare away most visitors, leaving you empty-handed. By offering extra value, you can also ask for extra information. Armed with these details, you can create new products that fit their needs. Track everything that moves: If a specific key word or web site is underperforming, pull it right away (or tweak it to boost value). By not relying on instinct alone, you'll make the most of every penny. Automate everything! Automate nearly every aspect of your business using various third-party services. It is a very inexpensive way to incorporate some extremely powerful tools. You could double your sales with very little change in overhead. |
