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Home Page › Academics & Learning › Program & Course Books
 

Turn Your Knowledge Into a Passive Income Product

 

Author: Tristan Loo

The thirst for new knowledge is a driving force for many intellectual markets these days. Knowledge is big business and you can capitalize on that business by turning your own experiences, training, knowledge, and know-how into a passive-income product that can serve as another stream of income. What kind of product you ask? Well, a book of course. Everyone has at least one book in them and those of us with more experience can have 5, 10, 20, or more.

Why Write a Book?

There is no right answer to this question, simply because it is different for each person. Some people want just the satisfaction of seeing their words in print. Others like the challenge of producing something they created themselves. I see my writing as both personally-satisfying and also serious business. Sure, I like to see my name in print, but when Im holding a book in my hands, Im holding a product that I created with my own two hands and my head and I want it to generate cash flow for me.

Words + ideas = $$$

I used to say: words + ideas + paper = $$$, but with the advent of eBooks, the paper factor has been eliminated. Realize that each and every person goes through life with their own unique perspectives and ideas. No two people ever see things exactly the same way. This is what makes your own knowledge and experience a valuable commodity because even though every topic imaginable has already been written about by numerous authors, none of them see the situation as you do and your unique twist to that same issue makes it valuable to others.

What to Write About

You tell me. Most of us go to work 8 hours a day, 5 days a week. With that much invested time, we should be good at something right? Do you have a passion or a hobby, or maybe a sport that you excel at? Trust me, you have more information inside that brain of yours than you would like to admit. The trick is to put it on paper and in an organized way that people will find appealing.

How to Get Published

My advice is to forget about going with a traditional publisher. Their snotty approach to new authors, coupled with lots of red tape is a headache that you dont need. Even if you do get a contract with them, the check youll get upfront as a newbie author will be next to nothing and it could be a year before you ever see your script in book form. Instead, self-publish your book through a print-on-demand company. Now, you wont get the respect in the industry that a traditional publishing house can deliver, but for the average Joe out therethey could care less and realize that you can use the shoulders of your previous book to launch your next one. Just make sure your book is high-quality and invest to have it professional edited and designed.

Selling Your Book

Whether you go with a traditional publisher or you self-publish, its up to you to switch from your writers cap to your business cap. You are going to have to promote and sell your book, which means people have to know that you wrote a book in the first place and they need to know where they can go to purchase that book. The best option for you to do is to have a website built that either can take orders direct, or send your customers to sites like Amazon.com to purchase your book. Aggressively promote your book by writing articles, letters to editors, getting on the phone, and marketing your book. Remember that it is an investment and its up to you to cash in on that investment.

Author Bio:

Tristan Loo

Tristan Loo is the founder and CEO of the Synergy Institute, a Personal & Professional Development training company. Tristan is a former police officer, conflict intervention expert, professional mediator, trained negotiator, and prolific writer/author of numerous publications. Mr. Loo’s experience handling extreme situations of conflict gives him a unique perspective into the dynamics of conflict resolution, which cannot be taught by any conventional institution. A peace-keeper at heart, Mr. Loo strongly believes that by separating the people from the problem, conflict can be made into a constructive and positive experience for growth.

Tristan likens the problem of conflict resolution to the Zen teaching of removing a fly from a friend’s face by taking his head off with a hatchet. “Conflict resolution is easy. We all know how to resolve conflict. The problem is that we often select the hatchet to remove the fly when a gentle puff of air would accomplish the same thing.

Tristan's motto is, “To overcome without attacking. To defend without resisting. To control without forcing. To win without fighting.”

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