Once an author finished that manuscript, submitted it to a publisher, who accepted it and printed it, the proud writer holds it tenderly. The work, however, is not over: The author cant sit back and watch the royalties accumulate. He or she needs to publicize the book many ways: one way is through signings. For those who dont know, a signing is when an author appears somewhere to sign or autograph copies of his or her book, another step in promoting a writers business. Since such occasions dont magically appear (although some authors have publishers who help), authors need to plan signings or appearances as carefully as they did their books. As in any business, the product must be well constructed, with no faults that would create problems for the consumer. Therefore, a well-written book should be ready to present to the public. After the book is written, published, and in hand, then promoting becomes the next step. Appearances in front of groups is one way. Are there writing groups in the area? If the book is appropriate for high schools or colleges, an author can send a flier showing his/her areas of expertise and offer to speak or hold a workshop. One might offer to speak at church groups, community activities, or writing conferences. Having a large poster of the speakers book on an easel beside or behind her is one way to present the book. At the end of the speech, one can mention that she has some of her books, give title, with her and will be available to sell and autograph them after the meeting closes. Not only may a few books be sold, but the authors name and book has appeared in public. Talk to local bookstores: Some will sponsor a signing. One of the stores in my community doesnt have good turnouts for writers of adult books, but if the author has a following as found by giving speeches or workshops in the area, the owners will sponsor him or her. Therefore, preparation may be necessary. I am working on making some presentations and appearances to build a following. Attend writing conferences and take advantage of autograph sessions. I attended a book festival about two years ago. I had my first book in hand as I took part in a panel discussion about writing poetry. I had registered for a table during two sessions of signings. My name became known to more people, and a few books were sold. Ive joined a state organization that is holding a conference just twenty miles away from where I live. I will be attending and taking advantage of the autograph party. My books will be in the bookstore manned by owners of a local bookstore. Look for community receptions or events for authors. Our city has an authors reception every year for local authors. I attended this year with two books in hand for the signing opportunity after the reception. I didnt sell many books, but I made contact with a major state author who does book reviews. He will be reviewing both books, which is always a help in promoting ones books. I also left books in the societys book store on consignment. To book a signing or appearance, read the newspaper, send out fliers to advertise your willingness to give speeches or workshops, visit local bookstores. Take advantage of local literary happenings. No, opportunities might not look for authors, but authors can find those opportunities if willing to search. Promoting ones writing is a must for building his or her business. |
